BB.Q, or Best of the Best Quality, is an influential franchise in the global chicken market, well-known for delivering genuine Korean-style grilled chicken. It has risen to prominence as a champion of healthier, flavorsome preparations with a collaboratively innovative strategy grounded in Korean culinary traditions.
Beginning in the late 1990s, as family dining out became more commonplace, BBQ saw a valuable chance and took on the famous western format of barbeque chicken. However, the founders ingeniously incorporated it with a spectrum of Korean flavors to form a unique blend that almost anyone can effortlessly enjoy. This pioneering blend managed to seize the interest of consumer bases not only based in Korea but across a global scale.
The secret recipe for BB.Q‘s success lies in its insistence on improving the standards of the ingredients used. They have approached chicken preparation from a distinctly health-conscious perspective, hence their adoption of ‘olive chicken’ as a signature dish. This dish features chickens marinated and fried in olive oil, a healthier substitute for many other oils. This innovative approach and focus on health have made BB.Q a standard bearer for healthier fried chicken options.
Breaking away from the conventions of heavy, oily fried chicken, BB.Q developed a technique of grilling chicken over charcoals, infusing the meat with a smoky flavor. This method reduces fat content, contributing another unique aspect to the brand’s identity.
Additionally, BB.Q’s expansion plan has helped them establish a brand reputation far beyond Korean borders. Reaching out to Western audiences through an array of daring marketing efforts, the brand has made sure their name is among the first on people’s lips when it comes to Korean BBQ chicken.
BBQs Plus is a vital piece in the success story of BB.Q. It is an online retailer specializing in barbeque equipment, fuels, sauces, and rubs, and their partnership with BB.Q allows them to bring the essential ingredients, techniques, and equipment used in Korean BBQ to their broad customer base. This alliance bridges the gap between western grilling techniques and Korean-style BBQ, giving customers the tools and resources to recreate this unique culinary experience at home.
The collaboration between the two has expanded the reach of the Korean BBQ experience to an even larger audience. Their partnership allows BBQ enthusiasts worldwide to experience the unique blend of flavours, healthier preparation techniques and the convivial atmosphere solely associated with the Korean BBQ experience, adding another steep to their following.
To sum up, despite beginning as a simple BBQ chicken outlet in Seoul, BB.Q has revolutionized the way we perceive barbeque chicken through its insistence on quality, innovation, and health-conscious preparation methods. It initially captured the Korean market and quickly expanded its operations across the globe, partnering with companies like BBQs Plus to disseminate their unique cooking techniques and flavors. Through continuous growth and innovation, BB.Q remains an influential player in the global BBQ chicken space.